The Hospitality, Travel, and Tourism industry has undergone a drastic transformation with the advent of technology. With the emergence of apps and platforms, booking travel has become more convenient and accessible than ever before.
According to IMARC, the global travel technology market size reached US$ 9.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.2 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028.
However, with rapid growth and convenience comes the challenge of ensuring that these digital products provide an excellent user experience.
This is where quality assurance comes into play.
.
Quality Assurance for Travel Tech Industry
Quality assurance is the process of ensuring that a product or service meets specified requirements and standards. In the context of Travel and Tourism apps and platforms, QA plays a crucial role in ensuring that users have a seamless experience while using the product. From booking flights and accommodation to planning itineraries and accessing travel guides, any glitches or issues can ruin a user’s experience and lead to dissatisfaction.
In today’s highly competitive market, Travel and Tourism companies cannot afford to ignore the importance of QA. Failing to meet the expectations of users can lead to negative reviews, loss of credibility, and even loss of revenue. Therefore, it is essential to implement a comprehensive QA strategy to ensure that the digital product is functioning as intended and providing an exceptional user experience.
In this article, we will explore what issues can be found and fixed in Travel, Tourism, or Hospitality apps and platforms by implementing a proper QA.
.
Functionality issues
Travel/Tourism products must have a high level of functionality, as they must respond to numerous interactions with users. Some examples of functionality issues that can occur include:
- Inability to book a hotel room due to server errors
- Flights\rides not appearing on the website due to API integration errors
- Inability to cancel or change a reservation due to system errors
- Inability to send a confirmation email to the user
- Wrong tour availability indicating
- Incorrect pricing information displayed on the website (along with wrong discounts, the impossibility to use promo codes)
- Payment gateway issues causing unsuccessful transactions
- Inability to log in or create a new account. Both as regular users and service provider
- Inability to create, edit or get information from published tour\place
- The website or application may not properly handle edge cases or unusual input, leading to unexpected behavior.
- The website or application may not properly handle errors or exceptions, leading to crashes or other issues.
.
Compatibility issues
Compatibility issues can arise due to differences in web browsers, operating systems, and devices. Here are some examples:
- Website elements not displaying correctly on certain browsers
- The mobile app not working on certain devices
- Inability to access the website on certain operating systems
- Third-party tools not working on certain devices or browsers
- Email notifications not rendering correctly on certain email clients
- The application may not be compatible with different screen resolutions or aspect ratios.
- The application may not be compatible with different languages or locations
.
Security issues
All Travel products deal with sensitive personal and financial information. Examples of security issues that can occur include:
- Data breaches due to vulnerabilities in the website or mobile app
- Inadequate encryption leading to sensitive data being compromised
- Login credentials are stored in plain text, making them susceptible to hacking
- Payment information being stored insecurely
- Cross-site scripting (XSS) attacks that can result in malware installation or unauthorized access
- The website or application may not properly authenticate or authorize users, leading to access control issues.
.
Performance issues
Users expect fast loading times and quick response times when using travel products. Some examples of performance issues that can occur include:
- Slow page load times leading to user frustration
- Website or mobile app crashing due to high traffic
- Slow search or filter options leading to user drop-offs
- Inability to book a flight or hotel due to slow server response time
- High response times leading to user abandonment of the site or app
- The website or application may have memory leaks or other resource issues, leading to poor performance over time.
- The website or application may not properly optimize images or other media, leading to slow load times.
- The website or application may not properly cache data or resources, leading to unnecessary network requests and slow performance.
.
User experience issues
The user experience is crucial to the success of travel products. Examples of user experience issues that can occur include:
- Inadequate search options causing users to have difficulty finding desired information
- Poorly designed user interface leading to user confusion
- Inability to book a flight or hotel due to confusing or unclear booking process
- Lack of real-time flight or hotel availability information
- Inadequate customer support options leading to user frustration
- The website or application may not be accessible to users with disabilities, leading to exclusion of certain user groups.
.
Conclusion
By investing in a comprehensive QA strategy, Travel and Tourism tech companies can ensure that their digital products meet user expectations, provide a superior experience, and stand out in a crowded market. Implementing QA best practices, such as thorough testing, bug tracking, and continuous improvement, can help companies stay ahead of the competition and build long-term relationships with their customers.
Ultimately, by prioritizing quality assurance, Travel, and Tourism companies can achieve their business goals and provide users with an experience that exceeds their expectations.
In Pecode, we’re ready to help you implement the best Manual and Automated QA practices to make your product swift and well-functional. As we’ve already made for our customers.
Contact us via hello@pecodesoftware.com
